CRM Text Messaging for Customer Engagement
Written on June 9, 2024 by Brendan Manley
SMS messaging through your CRM offers direct, personal communication with customers. Learn how to use it effectively for engagement.
Why CRM Text Messaging?
Text messages have a 98% open rate compared to 20% for email, making SMS one of the most effective communication channels. Integrating text messaging with your CRM enables personalized, automated, and trackable customer communications.
Best Practices for SMS Campaigns
Keep messages concise, include clear calls-to-action, respect opt-in preferences, and time messages appropriately. Personalize using CRM data for higher engagement rates.
Automation Opportunities
Automate appointment reminders, order confirmations, shipping updates, and follow-up surveys. These touch points enhance the customer experience while reducing manual workload.
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